Lucy is a yogi, yoga copywriter, published author (including Yoga School Dropout), and owner of an award-winning ethical yoga shop (YogaClicks.com) that will be coming to Market Place. Lucy has thirty years' experience in advertising and ecommerce and loves putting this to work for yoga teachers – helping people like you build your yoga business.
Lucy helps you identify what you stand for and articulate that stand through your branding, website content, social media, PR and email marketing.
Most importantly, she will help you enjoy the process of marketing, so that it feels natural and effortless; a clear expression of you and all that you stand for.
Think that teaching a niche limits your growth and narrows your opportunities? Wrong! I’ll explain why niching down, focusing your teaching on a particular segment, can help you expand your audience, not narrow it. Then you’ll work through a step-by-step guide to identifying your niche. The one you feel really passionate about. That aligns with your values, your experience and your talent. Whether it’s Yoga for Menopause or Yoga and Ayurveda – we’ll work it out. Get feedback from the group and leave feeling excited about sharing your chosen niche with the people who need you.
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